Report
KGL Accucoms Telemarketing & Market Research 2024 Report
25 Apr 2025
In today’s global academic publishing environment, telemarketing remains a powerful tool for building relationships between publishers and institutional customers. This report highlights how strategic outreach especially through local language engagement can help publishers strengthen ties with libraries, understand their needs, and promote relevant offerings more effectively.
KGL Accucoms collected direct feedback from over 1,600 institutions worldwide, revealing valuable insights into subscription renewals, cancellations, and interest in new product promotions. The findings emphasize the need for proactive engagement, flexible pricing models, and region-specific strategies to overcome budget constraints, long decision cycles, and growing competition from alternative access models.
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